Investment Rating - The report assigns a "BUY" rating for the company, indicating a potential upside in the stock price [8]. Core Insights - The company achieved a total revenue of RMB 17 billion for the year, representing a year-on-year increase of 22.8%, with a net profit of RMB 2.64 billion, up 15.9% year-on-year [9]. - The company is focusing on optimizing store operations and matching consumer profiles with products to enhance store efficiency and sales [10]. - The company is accelerating its globalization efforts, with overseas revenue reaching RMB 6.67 billion, a 42% increase year-on-year, and a total of 3,118 stores globally, up 25.4% [10]. - The gross profit margin improved by 3.7 percentage points to 44.9%, benefiting from product structure optimization and increased direct market share overseas [10]. - The company plans to maintain its investment in IP and improve same-store sales through structural upgrades and enhancing member repurchase rates [10]. Summary by Sections Financial Performance - The company reported a net profit of RMB 2.64 billion for 2024, with projections of RMB 3.1 billion, RMB 3.72 billion, and RMB 4.48 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 19%, 20%, and 20% [12]. - The earnings per share (EPS) are projected to be RMB 2.48, RMB 2.97, and RMB 3.58 for 2025, 2026, and 2027 respectively, with corresponding price-to-earnings (P/E) ratios of 11, 9, and 8 [12]. Revenue Breakdown - Domestic revenue for 2024 was RMB 10.31 billion, a 13.4% increase, while overseas revenue was RMB 6.67 billion, a 42% increase [10]. - The company’s product mix is heavily weighted towards its flagship brand, MINISO, which accounts for 94.2% of total revenue, while TOPTOY contributes 5.8% [4]. Market Position - The company is focusing on the U.S. and U.K. markets as key growth areas, with significant store openings and sales growth in these regions [10]. - The company’s strategy includes enhancing operational efficiency and reducing costs through acquisitions, such as the 29.4% stake in Yonghui Supermarket [10].
名创优品：国内同店销售承压，海外加速全球化-20250408