Investment Rating - The report gives a "Buy" rating for the company, with a target price of HKD 2.20, while the closing price is HKD 1.63 [4][6]. Core Insights - The company focuses on the automotive finance sector, with a dual business model of platform and self-operated financing, achieving significant revenue growth in 2024 [2][4]. - In 2024, the company reported a revenue of HKD 9.888 billion, a year-on-year increase of 47.9%, with platform business revenue at HKD 7.894 billion (up 54.9%) and self-operated financing revenue at HKD 1.991 billion (up 25.4%) [2][4]. - The company has seen a structural change in its platform business, with significant growth in the used car segment, which outpaced new car sales [3][55]. Summary by Sections Business Overview - The company was established in 2014 and listed in Hong Kong in 2017, with Tencent as the largest shareholder [2][16]. - It utilizes 4S store channels for customer acquisition and implements differentiated pricing based on customer profiles [2]. Financial Performance - The company achieved a net profit of HKD 810 million in 2024, a 45.9% increase year-on-year [5][17]. - The gross profit margin for the overall business was 46.9%, with the platform business margin at 46.7% [17][36]. Market Position - The company has increased its market share in the used car financing sector, with a market share of 1.78% in 2024, up 0.26 percentage points year-on-year [46][54]. - The new energy vehicle segment has also seen a rise in market share, reaching 1.36% in 2024, an increase of 0.14 percentage points [46][54]. Business Strategy - The company is expanding its customer base by targeting long-tail customers and focusing on localization and electrification trends in the automotive market [57]. - The SaaS business has become a new growth driver, providing technology solutions and enhancing connections between financial and industrial institutions [61]. Future Projections - Revenue projections for 2025-2027 are estimated at HKD 12.209 billion, HKD 14.702 billion, and HKD 17.159 billion, respectively, with corresponding profit estimates of HKD 1.081 billion, HKD 1.213 billion, and HKD 1.415 billion [4][5].
易鑫集团（02858）：深耕汽车金融，平台+自营驱动