Lian He Zi Xin·2025-04-10 12:20Investment Rating - The report does not explicitly provide an investment rating for the engineering machinery industry Core Viewpoints - The "reciprocal tariff" policy by the Trump administration is expected to benefit US domestic engineering machinery companies while intensifying global competition in the industry. Chinese engineering machinery companies have limited exposure to the US market, making the overall risk manageable. The industry faces both short-term pressures and long-term opportunities as it shifts towards high-end and globalized operations, supported by domestic demand stimulation and the "Belt and Road" initiative [1][5][8] Summary by Sections Impact of Tariffs - The "reciprocal tariff" policy includes a minimum baseline tariff of 10% on all goods exported to the US, effective April 5, 2025, with additional tariffs for countries with significant trade deficits or deemed to engage in "unfair trade" [3][4] Export Trends - Chinese engineering machinery exports have been growing, particularly to countries along the "Belt and Road" initiative, with exports to these regions reaching $21.055 billion in 2023, a year-on-year increase of 24.1%, accounting for 47.2% of total exports. The share of exports to the US has decreased, currently representing about 7%-8% of total exports, with major companies like SANY, Zoomlion, and XCMG having less than 5% exposure to the US market [5][8] Competitive Landscape - US brands such as Caterpillar and John Deere hold a combined market share of 52% in the US market, and the high tariffs are likely to strengthen their market position. European and Japanese companies are also facing similar tariff pressures, which may heighten competition in other global markets [7][8] Strategic Responses - Major Chinese engineering machinery companies are expanding their overseas production capabilities and entering emerging markets to mitigate risks. For instance, SANY has established a factory in North America, while Zoomlion and Hengli Hydraulic have set up operations in Mexico and Brazil to cater to local demand [7][8] Future Outlook - While short-term challenges exist due to increased tariffs leading to a decline in exports to the US, the long-term outlook is positive as the industry is pushed towards higher-end and globalized operations. The focus of competition is expected to shift towards technological innovation and localized service capabilities rather than merely the gains or losses in a single market [8]