KAIYUAN SECURITIES·2025-04-13 14:03Investment Rating - The investment rating for the media industry is "Positive (Maintain)" [1] Core Insights - The report highlights the continuous advancement of domestic large models in AI, with applications in AI proofreading and gaming deepening, suggesting ongoing investment in AI [4][5] - The report emphasizes the favorable government policies aimed at boosting consumption, particularly in IP and experiential new consumption, indicating a sustained high level of activity in these sectors [5] Industry Overview - The media sector has shown a significant performance trend, with the A-share media sector underperforming compared to major indices like the Shanghai Composite Index and the CSI 300 [8] - The report notes that "Peace Elite" has maintained the top position in both the iOS free and revenue charts in mainland China [11][12] AI Developments - The report discusses the launch of SenseNova V6 by SenseTime, a large model with 600 billion parameters, surpassing competitors in various tasks [4] - AI proofreading technology has gained traction, with successful bids for projects, indicating a growing market for AI applications [30] Consumption Policies - Recent government initiatives aim to expand the service industry and promote digital consumption, which is expected to stimulate demand in IP and experiential consumption [5] - The report suggests that the digital economy's core industry revenue is projected to exceed 220 billion by 2027, reflecting a robust growth outlook [5] Recommended Companies - Key recommendations include Tencent Holdings and Kuaishou for large models/agents, with Alibaba and SenseTime as beneficiaries [4] - In the AI gaming sector, companies like Xindong Company and NetEase are highlighted as key players [4] - For AI education and proofreading, companies such as Guomai Culture and Century Tianhong are recommended [4] Market Performance - The report indicates that the A-share media sector has shown weaker performance compared to the broader market indices during the specified period [8] - The report also provides insights into the performance of various media companies, with specific rankings in gaming and film sectors [25][26][27]