Peng Zhao,a professor of the United States,said,a M8 retired expansion

Investment Rating - The industry investment rating is "Outperform the Market" (maintained) [1][5] Core Viewpoints - The launch of the AITO M8 SUV is expected to create a new sales hit in the high-end new energy vehicle market, with pre-orders exceeding 150,000 units before launch and over 20,000 units within the first hour of availability [3] - The AITO M8 offers two battery configurations (37kWh and 53.4kWh) and a price range of 359,800 to 449,800 CNY, positioning it competitively against models like Li Auto L7, L8, and L9 [3] - The launch of the AITO M8 and the AITO S9 extended-range version is anticipated to boost sales for the AITO brand, while the new brand "Shangjie" will be introduced in collaboration with SAIC Group, aiming to enhance market presence [2][3][4] Summary by Sections New Product Launches - Huawei's AITO brand introduced the AITO M8 SUV, priced between 359,800 and 449,800 CNY, with deliveries starting on April 20 [2] - The AITO S9 extended-range version was also launched, priced from 309,800 to 369,800 CNY, with expectations for improved sales performance compared to the pure electric version [2][3] Market Dynamics - The AITO M8 is expected to achieve monthly sales exceeding 20,000 units, surpassing the M9 model, due to strong pre-order performance [3] - The AITO S9's extended-range version is anticipated to significantly increase sales compared to its pure electric counterpart, driven by a lower price point [3] Strategic Collaborations - The establishment of the Shangjie brand in partnership with SAIC Group represents a strategic move to address the transformation challenges faced by state-owned car manufacturers [3][4] - SAIC Group has committed 6 billion CNY to the Shangjie brand, with a dedicated team of over 5,000 personnel and plans for a specialized factory [3]