KAIYUAN SECURITIES·2025-04-17 06:01Investment Rating - The industry investment rating is "Positive" (maintained) [1] Core Insights - In March 2025, new home sales prices in 70 cities showed a stable month-on-month decline, while year-on-year declines narrowed. First-tier cities experienced a month-on-month increase in new home prices, indicating a potential recovery trend in the market [8][29] - The report suggests that both new and second-hand home prices are expected to improve further, supported by more proactive fiscal policies and moderately loose monetary policies, which may accelerate urban renewal projects and improve the existing housing supply-demand relationship [8][29] Summary by Sections New Home Prices - New home prices in first, second, and third-tier cities changed month-on-month by +0.1%, 0.0%, and -0.2% respectively, with an overall month-on-month decline of -0.1% across 70 cities, remaining stable compared to February [5][15] - Year-on-year, new home prices in first, second, and third-tier cities decreased by -2.8%, -4.4%, and -5.7% respectively, with the overall year-on-year decline for 70 cities at -5.0%, a reduction of 0.2 percentage points from February [5][15] Second-Hand Home Prices - Second-hand home prices in March showed a month-on-month decline of -0.2%, with the decline narrowing by 0.1 percentage points. First-tier cities saw a month-on-month increase, while second and third-tier cities experienced smaller declines [6][22] - Year-on-year, second-hand home prices across 70 cities decreased by -7.3%, with first, second, and third-tier cities showing declines of -4.1%, -7.0%, and -7.8% respectively, also reflecting a narrowing of declines [6][22] Market Performance - In March 2025, Shanghai led the new home price increases with a month-on-month rise of +0.7% and a year-on-year increase of +5.7%. Among the 35 key cities, only Shanghai showed a month-on-month increase in new home prices [7][28] - The report highlights that the number of cities with rising new home prices increased to 24 in March, compared to 18 in February, indicating a positive shift in the market [17][18] Investment Recommendations - The report recommends focusing on strong credit real estate companies that can capture improving customer demand, such as Greentown China, China Overseas Development, and China Merchants Shekou [8][29] - It also suggests companies benefiting from both residential and commercial real estate recovery, such as New Town Holdings and Longfor Group, as well as those in the second-hand housing market like Beike-W and I Love My Home [8][29]