Soochow Securities·2025-04-18 12:01Investment Rating - The report does not explicitly state an investment rating for the company. Core Insights - The core competitive advantage of the company lies in its ability to create a "mass production of blockbuster models" [2] - The company has chosen to focus on "platform-based technology" as the foundation for its mass production capability, utilizing the SEPA 2.0 architecture [3] - The company has shifted towards "category innovation" to capture consumer mindshare, moving away from benchmarking competitors [4] Summary by Sections 1. Company Overview - The company has a ten-year history of development, with a focus on leveraging its strengths and addressing weaknesses through strategic partnerships and organizational changes [11][15] 2. Strengths: Three Key Technologies Building SEPA 2.0 - The SEPA 2.0 architecture is built on three main technologies: 1. X-EEA electronic architecture, which integrates cloud, chip, algorithm, and domain controllers for a closed-loop R&D system [3] 2. A three-electric system that includes an 800V high-voltage fast charging system, addressing charging efficiency and range anxiety [3] 3. Hardware integration technology that reduces weight and optimizes space within the vehicle [3] 3. Weaknesses: Addressing Product, Marketing, and Supply Chain Shortcomings - The company has made significant changes to its organizational structure and talent acquisition to enhance its product offerings and market presence [4][22] 4. Collaboration: Strategic Partnerships - The company has formed strategic partnerships with major players like Volkswagen and Didi to strengthen its market position and technological capabilities [15] 5. Innovation in Product Categories - The company has adopted a strategy of category innovation, launching multiple new models across different segments, including sedans, SUVs, and MPVs, to enhance its competitive edge [4][22] 6. Technological Advancements - The company is focused on developing its own autonomous driving technology, emphasizing a full-stack self-research approach that integrates various components for enhanced performance [27][29] - The introduction of the AI Eagle Eye vision system aims to reduce reliance on traditional lidar technology, enhancing the vehicle's autonomous capabilities [33][34] 7. Future Outlook - The company plans to continue its investment in R&D, with over 30 billion yuan allocated to enhance its technological capabilities and maintain its competitive edge in the smart electric vehicle market [22][23]