社会服务业行业研究周报：餐饮社零继续提速，关注服务消费政策落地及五一带动

Investment Rating - The industry is rated as "Buy" with expectations of an upward movement exceeding 15% in the next 3-6 months [11][48]. Core Insights - The report highlights a significant acceleration in the growth of the catering sector, with March retail catering revenue increasing by 5.6% year-on-year, up from 4.3% in the previous month. Notably, revenue from enterprises above a certain threshold rose by 6.8%, marking the first time in 12 months that this segment outpaced overall growth [2][18]. - The "2025 Service Consumption Quality Improvement and Benefit Action Plan" was released, outlining 48 specific measures across six areas to enhance service consumption, including catering, accommodation, and tourism [2][21]. - High booking interest for the upcoming May Day holiday was reported, with hotel and flight searches on Ctrip increasing by 100% and 80% respectively week-on-week, and a year-on-year increase of 200% in hotel searches for inbound travel [3][22]. Summary by Sections Industry Updates - The catering sector continues to show improvement, with March retail catering revenue growth accelerating. The report emphasizes the importance of service consumption policies and the upcoming May Day holiday as key drivers [2][18]. - The acquisition of Wanda Hotel Management by Tongcheng Travel for approximately 2.497 billion yuan is noted, with an EV/EBITDA valuation of 9.5 times. This acquisition is seen as strategically beneficial for enhancing Tongcheng's hotel supply chain [4][26]. Market Performance - The report indicates that the social service sector has shown a strong performance, with the sector's index rising by 8.64% over the past two weeks, ranking third among 31 major industry sectors [8][29]. - Specific stock performances are highlighted, with notable increases in the catering sector, including a 12.73% rise in A-share catering stocks [8][29]. Company Performance - Action Education reported a revenue of 780 million yuan for 2024, reflecting a 16.5% increase, with a net profit of 270 million yuan, up 22.4% [5][28]. - Jiuhua Tourism is expected to achieve a net profit of approximately 69 million yuan in Q1 2025, representing a 32% year-on-year growth, driven by strong visitor traffic [4][27]. Investment Recommendations - The report suggests focusing on the catering sector, particularly on growth-oriented companies and undervalued leaders affected by tariff impacts, with specific mentions of brands like Gu Ming and Da Shi [9][16]. - In the hotel and tourism sectors, attention is drawn to quality scenic spots and hotel stocks, particularly Shou Lv Hotel [9][16].