Investment Rating - The report maintains an Overweight (OW) rating on Laopu Gold with a price target of HK804.00 [2][10][28]. Core Insights - Laopu Gold aims to become the No.1 gold brand globally, with plans to expand its boutique network significantly, targeting six to eight new boutiques in 2025, following seven new openings in 2024, bringing the total to 36 [1][10]. - The company has set a long-term sales target of Rmb1 billion per shopping mall, with expectations of achieving over Rmb300 million in 2024, driven by strong sales momentum and enhanced product offerings [1][10]. - Laopu Gold's market share in the heritage gold segment is currently at 2%, with expectations of substantial growth due to the fast-growing market and store expansion opportunities [10][28]. - The report highlights that over 60% of sales in 2024 are expected to come from new customers, indicating a low penetration rate among target customers [1][10]. - Despite potential negative impacts on gross profit margin (GPM) due to rising gold prices, the company plans to mitigate these through advance procurement and strategic price increases [1][10]. Summary by Sections Revenue and Earnings Estimates - Revenue estimates for 2025 have been increased from Rmb16,070 million to Rmb18,780 million, and for 2026 from Rmb22,288 million to Rmb26,172 million [3][9]. - The report anticipates a revenue growth of 59% and an EPS growth of 65% over the period from 2025 to 2027 [10][28]. Market Expansion and Product Innovation - Laopu Gold is focusing on expanding its presence in both domestic and international markets, with plans for boutiques in cities like Tokyo, Osaka, Kuala Lumpur, and Bangkok [1][10]. - The company is also emphasizing product innovation, with around 40% of its products expected to contribute to 70% of sales, indicating a strong focus on diversifying its product offerings [1][10]. Financial Metrics and Valuation - The report projects a gross margin of 41.2% for 2024, with expectations of maintaining a bottom line GPM of 40% [1][10]. - The DCF-based valuation suggests a price target of HK$1,111, implying a 33x forward P/E for the next 12 months [11][29].
摩根大通：老铺黄金 - 非交易路演要点 - 迈向全球第一黄金品牌之路；重申增持