招聘行业2025年3月专题报告：3月进入传统招聘旺季，复苏确定性仍待持续观察

Investment Rating - The industry investment rating is "Positive" (maintained) [7] Core Viewpoints - March shows slight recovery signs as it enters the traditional recruitment peak season, but the certainty of the employment market's recovery still needs to be observed [1] - The urban surveyed unemployment rate in March 2025 is 5.2%, a decrease of 0.2 percentage points month-on-month [2] - The number of new job postings increased by 20% year-on-year as of April 16, indicating a recovery in confidence [3] - In March 2025, 75 out of 81 sub-sectors experienced year-on-year growth in recruitment positions, with notable increases in domestic services, group buying/takeout, wind power equipment, electric motors, and logistics [4] - The BOSS Zhipin app's monthly active users (MAU) reached approximately 52.7 million in Q4 2024, with strong year-on-year growth rates of 17%, 25%, 30%, and 28% across the four quarters [5] Summary by Sections Macro Level - The urban surveyed unemployment rate in March 2025 is 5.2%, down by 0.2 percentage points month-on-month. The labor survey unemployment rates for different age groups are 16.5% (16-24 years), 7.2% (25-29 years), and 4.1% (30-59 years) [2] Micro Level - As of April 16, 2025, the number of new job postings increased by 20% year-on-year. In March, the number of new recruiting companies grew by 2%, and the number of new job postings increased by 17% year-on-year, indicating a continuous recovery in recruiter confidence [3][5] Industry Analysis - In March 2025, 75 out of 81 sub-sectors showed year-on-year growth in recruitment positions, with the domestic services sector leading at 113% growth, followed by group buying/takeout at 54% and wind power equipment at 46% [4][12] - The recruitment trends in various sub-sectors are still under observation, as the specific recovery points remain unclear [4] Job Seeker Trends - The BOSS Zhipin app's MAU reached approximately 52.7 million in Q4 2024, with strong growth rates of 17%, 25%, 30%, and 28% year-on-year across the quarters [5][20] - The job search interest has not shown significant improvement since November, indicating that the period from October to the Lunar New Year is traditionally not a peak time for job seeking [5] Profit Forecast and Valuation - The report includes a valuation of comparable companies in the human resources service sector as of April 18, 2025, with BOSS Zhipin's market value at 462 billion and projected revenues for 2025 at 83 billion [23]