Workflow
中原传媒(000719):年报点评:主营业务稳健,分红比例大幅提升

Investment Rating - The investment rating for the company is upgraded to "Buy" with an expected relative increase of over 15% compared to the CSI 300 index in the next six months [10][14]. Core Views - The company's main business remains stable, with a significant increase in the dividend payout ratio, reaching 59.61%, compared to an average of 34.47% from 2018 to 2023 [9][10]. - The company is expected to benefit from a tax exemption period extending until December 31, 2027, which will lead to a substantial reduction in income tax expenses and enhance earnings potential [10]. Summary by Sections Financial Performance - In 2024, the company achieved an operating revenue of 98.57 billion yuan, a year-on-year increase of 0.24%, while the net profit attributable to shareholders decreased by 25.84% to 10.30 billion yuan. However, the net profit after deducting non-recurring items increased by 12.11% to 12.50 billion yuan [6][9]. - For Q1 2025, the company reported an operating revenue of 19.16 billion yuan, up 1.04% year-on-year, and a net profit attributable to shareholders of 1.10 billion yuan, a significant increase of 234.61% [9]. Business Segments - The publishing segment generated revenue of 32.69 billion yuan, a growth of 3.37%, while the distribution segment's revenue was 80.56 billion yuan, up 0.68%. The gross margin for the distribution segment reached a record high of 30.40% [9]. - The company has secured a contract for the 2024-2027 compulsory education free textbook procurement project, ensuring a stable educational foundation for the next three years [9]. Dividend Policy - The company plans to distribute a cash dividend of 6.0 yuan per 10 shares, totaling 6.14 billion yuan, resulting in a dividend yield of 5.28%, which is significantly higher than the average yield of 4.50% from 2020 to 2023 [9][10]. Future Outlook - The expected earnings per share (EPS) for 2025, 2026, and 2027 are projected to be 1.27 yuan, 1.32 yuan, and 1.38 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 9.46, 9.05, and 8.66 [10][12].