Shouxiangu(SH:603896) KAIYUAN SECURITIES·2025-04-22 06:33Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Views - The company achieved a revenue of 692 million yuan in 2024, a year-on-year decrease of 11.81%, with a net profit attributable to shareholders of 175 million yuan, down 31.34% [7] - The company is expected to experience growth driven by marketing reforms outside its home province, despite short-term sales pressure [7] - The projected net profits for 2025, 2026, and 2027 are 208 million yuan, 240 million yuan, and 274 million yuan respectively, with corresponding EPS of 1.05 yuan, 1.21 yuan, and 1.38 yuan [7] Financial Performance Summary - In 2024, the gross margin was 80.72%, down 2.00 percentage points, and the net margin was 25.26%, down 7.19 percentage points [7] - The sales expense ratio increased to 43.89%, while the management expense ratio rose to 12.60% [7] - The company’s total revenue is projected to recover to 728 million yuan in 2025, with a growth rate of 5.2% [11] Product and Market Analysis - Revenue from Ganoderma lucidum spore powder products decreased by 16.53% to 445 million yuan, while revenue from Dendrobium candidum products fell by 11.00% to 113 million yuan [8] - The company plans to enhance its sales model and marketing strategies to expand its market presence outside Zhejiang province [8] Clinical Research and Internationalization - Clinical research projects are progressing well, including studies on the anti-tumor effects of Ganoderma lucidum spore powder [9] - The company is collaborating with top medical institutions, such as the Mayo Clinic, to advance the internationalization of its products [9]