Investment Rating - The investment rating for the company is "Buy" [4] Core Insights - The report highlights the strong performance of Philip Morris International's (PMI) Smoke-Free Products (SFP) in Q1 2025, with a revenue increase of 20.4% year-on-year and a gross profit increase of 33.1%, resulting in a gross margin exceeding 70% [1][3] - The report emphasizes the growth potential of the Heat-Not-Burn (HNB) market, particularly in the U.S. where trials have shown strong market feedback, and the company expects double-digit growth for IQOS sales throughout the year [2][3] - The new nicotine pouch ZYN has shown impressive growth, with a 53% increase in shipments in the U.S. and similar growth internationally, indicating a robust demand for innovative tobacco products [2][3] Summary by Sections Company Performance - PMI's HNB products, including IQOS, have captured over 70% market share, with a shipment increase of 12% for HNB products in Q1 2025 [1][2] - The gross margin for IQOS has improved significantly due to scale efficiencies and productivity enhancements [1] Market Trends - The HNB penetration rate in Japan continues to rise, reaching 47.8% in March 2025, indicating ongoing market growth even in mature markets [1][2] - The U.S. HNB market is poised for expansion, with ongoing trials expected to lead to broader market entry [2] Financial Projections - The company is projected to achieve revenues of HK$128.9 billion, HK$151.1 billion, and HK$173.5 billion for the years 2025 to 2027, with year-on-year growth rates of 9%, 17%, and 15% respectively [3][9] - Net profit forecasts for the same period are HK$13.2 billion, HK$19.2 billion, and HK$24.8 billion, reflecting growth rates of 2%, 45%, and 29% [3][9]
思摩尔国际（06969）：菲莫一季报再次印证新型烟草大势，持续布局