DEHUA TB(002043) 平安证券·2025-04-25 04:25Investment Rating - The investment rating for the company is "Recommended" [4][13]. Core Views - The company reported a revenue of 9.19 billion yuan in 2024, a year-on-year increase of 1.4%, but the net profit attributable to shareholders decreased by 15.1% to 590 million yuan due to increased impairment losses [4][7]. - In Q1 2025, the company achieved a revenue of 1.27 billion yuan, a year-on-year decline of 14.3%, while the net profit attributable to shareholders increased by 14.2% to 100 million yuan [4][7]. - The company plans to distribute a cash dividend of 3.2 yuan per 10 shares (tax included) for 2024 [4]. Summary by Sections Financial Performance - In 2024, the company experienced a revenue of 91.9 billion yuan, with a gross margin of 18.1%, slightly down by 0.3 percentage points [7]. - The net profit for 2024 was 5.9 billion yuan, reflecting a significant decline due to increased impairment losses totaling 430 million yuan [7][9]. - The company’s revenue is projected to grow to 99.3 billion yuan in 2025, with a net profit of 7.5 billion yuan expected for 2025 [10][11]. Business Segments - The decorative materials segment generated 74.0 billion yuan in revenue, up 7.99% year-on-year, with a gross margin of 17.04% [7]. - The custom home segment reported a revenue of 17.2 billion yuan, down 18.73%, primarily due to challenges in the engineering business [7]. - The company has significantly expanded its rural store network, with 1,413 new stores established, bringing the total to 5,522 [7]. Cash Flow and Financial Ratios - The net cash flow from operating activities for 2024 was 1.15 billion yuan, down from 1.91 billion yuan in the previous year [9][12]. - The company’s total assets are projected to reach 6.37 billion yuan in 2025, with a debt-to-asset ratio of 46.1% [10][11]. - The return on equity (ROE) is expected to be 22.7% in 2025, indicating strong profitability [11]. Market Outlook - The domestic engineered wood market is expected to grow, supported by the demand for home renovations [9]. - The company has established strong brand barriers and is focusing on channel transformation, particularly in rural markets [9].