传媒行业周报：4月127款版号发放，关注五一档票房表现

Investment Rating - The report maintains a "Recommended" rating for the media industry, indicating that the industry index is expected to outperform the benchmark index by more than 10% [8][42]. Core Insights - The media industry experienced a slight decline of 0.11% during the week of April 19-25, 2025, ranking 25th among industries, while the Shanghai Composite Index rose by 0.56% [2][11]. - The report highlights the positive impact of the "Network Publishing Technology Innovation Leading Plan" issued by the National Press and Publication Administration, which aims to enhance technological innovation capabilities in the media sector, particularly in gaming and AI [3][37]. - The gaming sector saw significant activity with 118 domestic and 9 imported game licenses issued in April, indicating a robust supply that supports market growth [4][26]. Market Performance - The media industry (Shenwan) saw a weekly decline of 0.11%, while the Shanghai Composite Index increased by 0.56% [2][11]. - Notable performers in the media sector included companies like Shengyibao and Xingfu Lanhai, which saw weekly gains of 21.10% and 15.12%, respectively [18][19]. Key Data and Updates AI Applications - Leading AI applications include Deepseek, Doubao, Quark, and Tencent Yuanbao, with varying download trends observed [22]. - Deepseek's estimated downloads were 1.61 million, a decrease of 8.92% week-over-week [22]. Gaming Data - Top games as of April 24, 2025, included "Honor of Kings," "Dungeon & Fighter: Origin," and "Peace Elite," with new games like "Seven Days World" and "Digimon: Source" performing well in the free rankings [24][25]. - The report notes that 480 domestic game licenses and 30 imported game licenses have been issued this year, indicating a healthy supply for the gaming market [26]. Film Data - The total box office for the week of April 18-24 was 247 million yuan, with "Nezha: The Devil's Child" leading at 58.84 million yuan, accounting for 23.8% of the total [34][35]. - Upcoming films for the May Day holiday include 13 titles, with "Dumpling Queen" and "Ghost in the Shell" generating significant pre-release interest [36]. Industry Events and Announcements - The report discusses the launch of several AI models and applications, including ByteDance's Seedream 3.0 and Baidu's "Xinxiang" app, which enhance capabilities in content generation and task management [37][38]. - Tencent's SPARK 2025 conference revealed updates on 46 games, including 24 new titles, showcasing the company's commitment to innovation in the gaming sector [38][39].