Hua Yuan Zheng Quan·2025-04-28 01:10Investment Rating - The report maintains a "Positive" investment rating for the media and internet industry [3] Core Viewpoints - The report emphasizes the importance of the progress of AI companion products and the upcoming cycles of new game products, suggesting a focus on the launch timelines of these games [3][4] - The integration of AI with gaming is highlighted as a potential area for innovation, particularly in mobile internet where user experience and commercialization are currently weaker [4][5] - The report suggests that leading gaming companies exploring AI+gaming paradigms may demonstrate significant effects, potentially leading to a revaluation of related listed companies [4] Summary by Sections Gaming Sector - The release of the 3D AI boyfriend product "EVE" by the company "Natural Selection" is noted, with internal testing set to begin soon [3][4] - The report recommends focusing on the integration of simulation and nurturing games with AI elements, as this could lead to breakthroughs in user engagement and monetization [4] - Key companies to watch include Tencent, NetEase, and Perfect World among others [4] AI Application Direction - The report discusses the MCP protocol led by Anthropic, which aims to standardize AI model interactions with various data sources and tools, potentially accelerating the AI agent ecosystem [5] - Companies that embrace new technologies and have advantages in data, users, and application scenarios are recommended for continued observation [5] Smart Hardware and Multi-modal Models - The report indicates a trend towards the combination of smart hardware and multi-modal large models, with major players like ByteDance and Xiaomi increasing their investments [6] - Opportunities in AI-driven upgrades in industries such as toys, education, and home goods are highlighted [6] Card and Trendy Toys - The report notes that the card game company "KAYOU" has submitted an IPO application, with 2024 revenues reported at 10.057 billion yuan and adjusted net profits at 4.466 billion yuan, indicating high sector vitality [8] - Companies involved in card games and trendy toys are recommended for continued focus [8] Marketing Direction - The report mentions that Focus Media plans to acquire 100% of New Trend Media, which will enhance its media resource coverage and competitive capabilities [8] Film Sector - The report highlights the upcoming reduction in the import of American films, with a focus on promoting high-quality domestic films [9] - Companies involved in the production and distribution of key films are recommended for observation [9] Internet Sector - The report notes the active trading in Hong Kong stocks, with a focus on AI and cloud businesses, suggesting that leading companies like Tencent and Alibaba may see a revaluation in the context of AI development [10] Market Review - The report provides a market review indicating that from April 21 to April 25, 2025, the Shanghai Composite Index increased by 0.56%, while the media sector ranked 25th among all industries with a slight decline of 0.11% [10][15]