2025年4月房地产市场跟踪：楼市“小阳春”如期而至，“好房子”时代来临

Investment Rating - The report indicates a positive outlook for the real estate industry, highlighting the emergence of a "good housing" era and the expected stabilization of the market [1][7]. Core Insights - The real estate market has shifted towards improvement-driven housing demand, with "good housing" becoming a key focus for both central and local governments, aiming to stimulate market recovery [1][5][7]. - The introduction of new housing standards is expected to enhance sales velocity and pricing for new projects, while older projects may face increased challenges in sales [1][7]. - The demand for larger and more comfortable living spaces is evident, with a notable increase in the sales of four-bedroom units, indicating a shift in consumer preferences [2][7]. Summary by Sections Market Overview - The real estate market is currently experiencing a "small spring" with signs of recovery, driven by government policies promoting "good housing" [1][8]. - The first quarter of 2025 saw a shift in purchasing behavior from two- and three-bedroom units to four-bedroom units, with the latter's market share exceeding 30% for the first time [2][7]. Government Policies - Central and local governments are emphasizing the construction of "good housing," which is characterized by safety, comfort, sustainability, and intelligence [6][7]. - Various cities have implemented policies to enhance housing quality, such as increasing usable space and improving living conditions [6][7]. Sales Performance - New housing projects adhering to the new standards have shown significantly better sales performance compared to older projects, with a strong market presence for "fourth-generation housing" [6][7]. - In March, the sales area and sales amount of commercial housing saw a reduction in year-on-year declines, indicating a gradual market recovery [9][11]. Market Dynamics - The land market is experiencing a reduction in transaction volume but an increase in quality, with several new "land kings" emerging in major cities [10]. - The second-hand housing market is also stabilizing, with a notable increase in transaction volumes in key cities, particularly in first-tier cities [12][11].