CICC·2025-04-28 14:27Investment Rating - The report maintains an "Outperform" rating for the company with a target price of RMB 36.50 for A-shares and HKD 32.50 for H-shares [1]. Core Views - The company's Q1 2025 performance met expectations, with revenue of RMB 24.838 billion, a year-on-year increase of 5.76%, and a net profit attributable to the parent company of RMB 1.127 billion, up 14.89% year-on-year [4][8]. - The report highlights the improvement in profitability driven by strict cost control and a favorable sales structure, achieving a net profit margin of 4.5% in Q1 2025, an increase of 0.36 percentage points year-on-year [7][8]. Financial Performance Summary - Revenue and Profit Growth: - Revenue for 2023 was RMB 85.6 billion, projected to grow to RMB 99.6 billion in 2025, reflecting a growth rate of 7.4% [3]. - Net profit attributable to the parent company was RMB 2.837 billion in 2023, expected to reach RMB 3.839 billion in 2025, with a growth rate of 14.7% [3]. - Profitability Metrics: - The gross margin for Q1 2025 was 21.4%, with a slight year-on-year increase of 0.3 percentage points [7]. - The report indicates a projected P/E ratio of 9.9x for 2025, suggesting a favorable valuation compared to industry peers [8]. - Cash Flow and Dividends: - Operating cash flow for Q1 2025 was RMB 65.08 million, a decrease of 58% year-on-year, attributed to currency fluctuations and revenue decline [7]. - The company plans to increase dividends, with projected dividends per share of RMB 1.41 in 2025, yielding a dividend rate of 5.2% [3]. Market Trends and Competitive Position - Export Growth: - The company experienced a strong growth in exports, with a 12.5% increase in appliance exports in Q1 2025, particularly in air conditioners and refrigerators [5]. - Domestic Market Dynamics: - The domestic market showed mixed results, with a slight decline in retail sales for air conditioners and refrigerators, while washing machines saw a 4.8% increase [6]. - The competitive landscape is intensifying, particularly in the online segment, with increased market share from competitors like Xiaomi [6]. - Strategic Initiatives: - The company is focusing on product differentiation and cost efficiency to maintain its competitive edge in a challenging market environment [6][7].