Investment Rating - The investment rating for the company is "Buy" and is maintained [6]. Core Views - On April 28, 2025, the company launched the "Smart Assisted Driving Assurance Service" priced at 239 HKD per year, offering up to 1 million HKD in compensation, highlighting four key advantages: comprehensive coverage, wide insurance company participation, unlimited claims, and availability across all vehicle models [2][8]. - The company is expected to see steady sales growth due to the launch of new models such as MONA M03 and P7+, alongside improvements in its marketing system and channel transformation [2][8]. - The company anticipates a revenue of 150-157 billion HKD for Q1 2025, representing a year-on-year growth of 129.1%-139.8%, with Q4 2024 revenue reaching 161.1 billion HKD, marking its best quarterly performance [8]. - The company has a robust cash reserve of 419.6 billion HKD as of Q4 2024, reflecting a quarter-on-quarter increase of 17.4% [8]. - The company is positioned for a strong sales cycle in 2025, with multiple new models expected to launch, enhancing its revenue potential [8]. Summary by Sections Company Overview - The company has launched a unique service that allows users to enjoy benefits even 5 seconds after exiting the NGP, which is expected to significantly enhance user trust in its smart driving systems [2][8]. Financial Performance - The company reported a gross margin of 10.0% in Q4 2024, an increase of 5.9 percentage points year-on-year, achieving six consecutive quarters of growth [8]. - The projected revenue for the company in 2025 is 991 billion HKD, corresponding to a price-to-sales ratio of 1.4X [8]. Market Position - The company is leveraging its AI capabilities to maintain a competitive edge in the smart driving sector, with a monthly active user penetration rate of 86% for its XNGP urban driving feature as of March 2025 [8].
小鹏汽车-W（09868）：正式推出智能辅助驾驶安心服务，彰显智驾技术信心