Huachuang Securities·2025-04-29 03:05Investment Rating - The report maintains a "Strong Buy" rating for Qingdao Beer, with a target price of 90 CNY and 70 HKD [2][6]. Core Views - The company reported a good start in Q1 2025, with total revenue of 10.446 billion CNY, a year-on-year increase of 2.91%, and a net profit attributable to shareholders of 1.71 billion CNY, up 7.08% year-on-year [2][6]. - The report anticipates an acceleration in sales during the peak season, supported by reduced inventory levels and a focus on sales growth strategies [6][7]. Financial Performance Summary - Revenue and Profit Forecasts: - Total revenue is projected to grow from 32.138 billion CNY in 2024 to 33.639 billion CNY in 2025, reflecting a year-on-year growth rate of 4.7% [2][6]. - Net profit attributable to shareholders is expected to increase from 4.345 billion CNY in 2024 to 4.875 billion CNY in 2025, with a growth rate of 12.2% [2][6]. - Earnings Per Share (EPS): - EPS is forecasted to rise from 3.19 CNY in 2024 to 3.57 CNY in 2025 [2][6]. - Valuation Ratios: - The price-to-earnings (P/E) ratio is projected to decrease from 24 times in 2024 to 22 times in 2025 [2][6]. - The price-to-book (P/B) ratio is expected to decline from 3.6 times in 2024 to 3.4 times in 2025 [2][6]. Market Position and Strategy - The company has achieved a sales volume increase of 3.5% in Q1 2025, with a focus on premium products contributing to overall growth [6][7]. - The report highlights the importance of cost reduction and scale effects, with a decrease in unit costs by 2.6% to 2,696 CNY per ton in Q1 2025 [6][7]. - The management's strategy includes flexible product mix adjustments and increased investment in marketing to boost sales during the upcoming peak season [6][7].