Hongfa(SH:600885) HTSC·2025-04-29 04:15Investment Rating - The report maintains a "Buy" rating for the company [8] Core Views - The company reported a strong Q1 performance with revenue of 3.983 billion RMB, a year-on-year increase of 15.35% and a quarter-on-quarter increase of 23.17%. The net profit attributable to shareholders was 411 million RMB, up 15.47% year-on-year and 13.70% quarter-on-quarter [1][2] - The decline in gross margin was attributed to rising raw material prices, but the report remains optimistic about the company's new business ventures and market expansion, indicating a new growth cycle [1][2] - The company is a leader in the global relay industry, focusing on both consolidating its position in the existing market and expanding into new product categories [3] - The company emphasizes quality control and has improved its customer complaint rate to below 0.05 ppm, while also expanding its customer base and global presence [4] Summary by Sections Financial Performance - Q1 revenue was 3.983 billion RMB, with a gross margin of 33.77% and a net profit margin of 13.68%. The gross margin saw a slight decline of 1.18% year-on-year due to increased raw material costs [2] - The company expects continued improvement in profitability as it expands its operational scale and optimizes its product structure [2] Strategic Initiatives - The company has implemented a "75+" strategy, focusing on developing new products and expanding its market share in the power protection sector [3] - In 2024, the company plans to launch 405 new products, with nearly 47% of these being in the "5+" category, indicating a strong commitment to innovation [3] Global Expansion - The company has made significant strides in its global strategy, including the opening of its first self-built factory in Germany, which will enhance its ability to serve local markets [4] - The partnership with Midea Group is expected to further broaden the company's customer reach [4] Profit Forecast and Valuation - The report forecasts net profits for 2025, 2026, and 2027 to be 1.868 billion RMB, 2.152 billion RMB, and 2.497 billion RMB respectively, with corresponding EPS of 1.79 RMB, 2.06 RMB, and 2.39 RMB [5][7] - The target price is set at 43.99 RMB, based on a PE ratio of 24.55 for 2025 [5][9]