OPPEIN(SH:603833) Tianfeng Securities·2025-04-30 06:46Investment Rating - The investment rating for the company is "Buy" with a target price not specified [4]. Core Views - The company is actively implementing a "home furnishing" strategy and undergoing significant reforms to address operational challenges, aiming to enhance its business model and operational efficiency [2]. - Despite facing a challenging market environment with declining demand and increased competition, the company has managed to improve its profitability through cost control and operational optimization [1][2]. Financial Performance Summary - In Q1 2025, the company achieved revenue of 3.447 billion yuan, a year-on-year decrease of 4.80%, while net profit attributable to shareholders was 308 million yuan, an increase of 41.29% [1]. - For the year 2024, the company reported total revenue of 18.925 billion yuan, down 16.93%, and a net profit of 2.599 billion yuan, down 14.38% [1]. - The gross profit margin for 2024 was 35.91%, an increase of 1.76 percentage points year-on-year, while the net profit margin was 13.73%, up 0.41 percentage points [1]. Business Segment Performance - Revenue from kitchen cabinets in 2024 was 5.450 billion yuan, down 22.48%, with a gross margin of 35.62% [3]. - Revenue from wardrobes and related products was 9.791 billion yuan, down 18.06%, with a gross margin of 39.42% [3]. - The company has seen a significant increase in the number of retail stores adopting the "home furnishing" model, with over 1,100 effective stores as of the end of 2024 [3]. Brand Performance - The main brand, 欧派, generated revenue of 14.109 billion yuan in 2024, down 22.76%, with a gross margin of 37.42% [4]. - The brand 欧铂尼 reported revenue of 1.222 billion yuan, down 11.35%, with a gross margin of 25.60% [4]. - The brand 铂尼思 experienced a revenue increase of 26.23% in 2024, reaching 1.104 billion yuan, with a gross margin of 37.39% [4]. Future Outlook - The company is expected to continue optimizing its profitability under the "home furnishing" strategy and supply chain reforms, with projected net profits for 2025, 2026, and 2027 at 2.772 billion yuan, 3.020 billion yuan, and 3.304 billion yuan respectively [9].