HTSC·2025-04-30 06:55Investment Rating - The report maintains a "Buy" rating for the company [7][8] Core Views - The company's performance in Q1 2025 showed a revenue of 16.746 billion, a year-on-year decrease of 10.96%, with a gross margin of 32.98% [1] - The decline in offshore duty-free sales is expected to stabilize, with a potential recovery in operations as demand improves [1] - The company is positioned to benefit from various supportive policies, a rebound in inbound tourism, and an expansion of product offerings, which could enhance profitability [1][3] - The introduction of new tax refund policies is anticipated to boost consumer spending among inbound tourists [3] - The long-term value of the company remains promising, with target prices set at 79.1 RMB for A-shares and 73.08 HKD for H-shares [4] Summary by Sections Financial Performance - Q1 2025 revenue was 16.746 billion, with a net profit of 1.938 billion, reflecting a year-on-year decrease of 15.98% [1] - The company expects EPS for 2025, 2026, and 2027 to be 2.26, 2.56, and 2.91 RMB respectively [4] Market Trends - The sales figures for offshore duty-free in January, February, and March 2025 were 3.13 billion, 5.28 billion, and 2.90 billion respectively, with a narrowing year-on-year decline [2] - The recovery in airport passenger traffic is evident, with significant increases in international passenger throughput [2] Policy Impact - New tax refund policies are expected to enhance the shopping experience for inbound tourists, potentially increasing their spending [3] - The company is actively expanding its city store channels, which are expected to capture additional inbound tourist traffic [3]