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海尔智家(600690):深化数字化改革与全球化推动增长
Yin He Zheng Quan·2025-04-30 11:09

Investment Rating - The report maintains a "Buy" rating for the company, projecting strong growth in revenue and net profit over the next few years [104]. Core Views - The company is expected to benefit from global expansion and digital transformation within its supply chain, particularly enhancing its competitiveness in the air conditioning sector [104]. - Revenue for 2025-2027 is forecasted to grow at rates of 7.6%, 6.4%, and 6.1% respectively, with net profit growth rates of 13.2%, 12.9%, and 10.0% [104]. Financial Performance Summary - In 2024, the company achieved a revenue of 286 billion yuan, a year-on-year increase of 4.3%, with a net profit of 18.741 billion yuan, reflecting a growth of 12.9% [9][15]. - The gross margin for 2024 was reported at 27.8%, with a net profit margin of 6.8% and a return on equity (ROE) of 17.4% [15]. - The company’s earnings per share (EPS) for 2024 was 2.00 yuan, with projections of 2.26 yuan for 2025, 2.55 yuan for 2026, and 2.81 yuan for 2027 [105]. Business Segmentation - The company’s revenue breakdown for 2024 includes air conditioning (49.056 billion yuan), refrigerators (83.241 billion yuan), washing machines (63.028 billion yuan), kitchen appliances (41.111 billion yuan), and water appliances (15.751 billion yuan) [10][11]. - The air conditioning segment showed a significant growth rate of 7.4%, while kitchen appliances experienced a slight decline of 1.1% [9][10]. Market Trends - The home air conditioning market is expected to remain robust, with domestic sales projected to grow due to government subsidy policies [28]. - The company’s international sales reached 1,429 billion yuan in 2024, marking a year-on-year increase of 5.3% [13]. Future Outlook - The company is projected to achieve revenues of 307.846 billion yuan in 2025, 327.512 billion yuan in 2026, and 347.385 billion yuan in 2027, with corresponding net profits of 21.208 billion yuan, 23.944 billion yuan, and 26.329 billion yuan [105].