Workflow
“反脆弱”系列专题之五:提振消费的“关键”?
Shenwan Hongyuan Securities·2025-04-30 14:18

Group 1: Consumption Promotion Policies - China's consumption promotion policies include direct fiscal subsidies such as rural subsidies, trade-in subsidies, and consumption vouchers, and indirect support policies like tax exemptions on vehicle purchases[1] - The first round of rural subsidies from 2009 to 2012 involved a total subsidy of 76.5 billion yuan, resulting in sales of 659.76 billion yuan, with a fiscal multiplier of 8.6[1] - The new round of consumption vouchers initiated in 2020 has effectively stimulated demand in sectors like catering and tourism[1] Group 2: Factors Restricting Consumption - Short-term constraints on consumption recovery include slow income recovery and supply-side constraints, with property and transfer income only recovering to about 75% of pre-pandemic levels[3] - Structural unemployment and damaged household balance sheets are mid-term factors limiting consumption, with housing loans accounting for 53.8% of total loans[3] - Long-term challenges include an aging population and a mismatch between traditional supply and new consumption demands, which negatively impacts consumption willingness[4] Group 3: Future Expectations for Consumption - Future policies should focus on increasing income and reducing expenses, with an emphasis on improving the social security system and developing the service sector[5] - The government aims to stabilize the real estate and stock markets to restore household net wealth, which is crucial for boosting consumer confidence[6] - The 2024 policy framework emphasizes the importance of service consumption alongside traditional goods consumption, indicating a shift in focus for future consumption strategies[5]