ZBOM(SH:603801) EBSCN·2025-04-30 14:42Investment Rating - The report maintains a "Buy" rating for the company [1] Core Views - The company's performance in 2024 was impacted by macroeconomic conditions, with a revenue of 5.26 billion yuan, down 14% year-on-year, and a net profit of 390 million yuan, down 35.2% year-on-year. The fourth quarter of 2024 saw a revenue of 1.58 billion yuan, down 27.7%, and a net profit of 120 million yuan, down 51.5%. In the first quarter of 2025, revenue was 820 million yuan, down 0.3%, with a net profit of 42.08 million yuan, down 10.9% [5][6][10] Summary by Sections Revenue Performance - In 2024, the revenue from kitchen cabinets, wardrobes, and wooden doors was 2.39 billion, 2.12 billion, and 370 million yuan respectively, with year-on-year declines of 15.6%, 15.3%, and 9.1%. The fourth quarter of 2024 saw revenues of 730 million, 620 million, and 130 million yuan for these segments, with declines of 32.5%, 25.7%, and 22.4% respectively [6][10] Channel Performance - Revenue from direct sales, distribution, bulk, and overseas channels in 2024 was 470 million, 2.53 billion, 1.68 billion, and 210 million yuan, with year-on-year changes of -0.8%, -18.9%, -16.2%, and +37.3% respectively. In Q4 2024, these channels generated revenues of 210 million, 620 million, 580 million, and 70 million yuan, with changes of +26.8%, -35.3%, -36.7%, and +41.0% respectively [6][10] Overseas Expansion - The company accelerated its overseas expansion, extending its business from engineering integration to retail franchises. By the end of 2024, the overseas business covered over ten countries and regions, including Australia, Southeast Asia, and the Middle East [6][10] Profitability Metrics - The overall gross margin for 2024 was 36.3%, a decrease of 0.8 percentage points year-on-year. The gross margins for kitchen cabinets, wardrobes, and wooden doors were 40.2%, 39.0%, and 17.7%, with changes of -0.7, +1.0, and -3.3 percentage points respectively. The gross margin for overseas channels was 28.0%, an increase of 9.8 percentage points year-on-year [8][9] Financial Forecasts - The revenue forecasts for 2025 and 2026 have been adjusted to 5.693 billion and 6.296 billion yuan, respectively, with net profit forecasts of 422 million and 494 million yuan. The report also includes a new forecast for 2027, projecting revenue of 6.857 billion yuan and net profit of 552 million yuan [10][11]