ZBOM(SH:603801) Xinda Securities·2025-05-01 07:17Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a focus on exploring new growth opportunities and strategic adjustments [1]. Core Viewpoints - The company is undergoing a deep transformation strategy in 2024, focusing on "whole home integration, product leadership, digital intelligence, and service excellence" to identify new growth points [1]. - The company aims to build integrated capabilities and expand into niche channels, leveraging opportunities from the domestic market adjustments and accelerating brand expansion into new markets [2]. - The company is committed to product innovation based on customer needs, enhancing its product lineup and service offerings to maintain market competitiveness [3]. Summary by Sections Financial Performance - In 2024, the company achieved revenue of 5.258 billion yuan, a year-on-year decrease of 14.0%, and a net profit attributable to shareholders of 385 million yuan, down 35.2% [1]. - For Q1 2025, the company reported revenue of 818 million yuan, a slight decrease of 0.3%, and a net profit of 42 million yuan, down 10.9% [1]. - The overall gross margin for 2024 was 36.27%, a decrease of 0.80 percentage points, with a net profit margin of 7.33%, down 2.40 percentage points [4]. Business Segments - Retail business revenue in 2024 was 2.533 billion yuan, down 18.94%, with a gross margin of 34.45% [2]. - Bulk business revenue was 1.684 billion yuan, down 16.18%, with a gross margin of 36.37% [2]. - Overseas business revenue grew to 205 million yuan, an increase of 37.25%, with a gross margin of 27.97% [2]. Product Strategy - The company reported revenues for its main product categories in 2024: kitchen cabinets at 2.394 billion yuan, custom wardrobes at 2.121 billion yuan, and wooden doors at 373 million yuan, with respective year-on-year changes of -15.62%, -15.35%, and -9.05% [3]. - The company is enhancing its product system to cover a full range of spaces and price points, launching the 10th generation showroom to provide personalized whole-home solutions [3]. Profitability and Forecast - The company forecasts net profits attributable to shareholders for 2025, 2026, and 2027 to be 416 million yuan, 443 million yuan, and 471 million yuan, respectively, with corresponding P/E ratios of 11.5X, 10.7X, and 10.1X [5].