Investment Rating - The investment rating for the company is "Buy" [1] Core Views - The company has shown strong revenue growth, achieving 1.214 billion yuan in 2024, a year-on-year increase of 35.6%, and a net profit of 109 million yuan, up 23.8% year-on-year [2][3] - The company is experiencing a transformation with a focus on its own brand, which is expected to continue driving high growth in 2025 [2] - The company’s profitability faced temporary pressure due to increased depreciation costs, but operational efficiency is expected to improve in the coming quarters [3] Summary by Sections Financial Performance - In 2024, the company achieved total revenue of 1.214 billion yuan, with a year-on-year growth rate of 35.6% [4] - The net profit attributable to the parent company for 2024 was 109 million yuan, reflecting a year-on-year increase of 23.8% [4] - For Q1 2025, the company reported revenue of 291 million yuan, a year-on-year increase of 21.9%, and a net profit of 14 million yuan, which is a slight increase of 2.2% year-on-year [3] Revenue Breakdown - In 2024, domestic sales generated 259 million yuan (up 7.5% year-on-year), while overseas sales reached 955 million yuan (up 45.9% year-on-year) [2] - The gross margin for domestic sales was 33.0% (up 5.4 percentage points), while for overseas sales it was 31.4% (down 2.0 percentage points) [2] Profitability and Cost Management - The gross margin for Q1 2025 was 25.4%, down 2.8 percentage points year-on-year, while the net profit margin was 4.9%, down 0.9 percentage points year-on-year [3] - The company maintained a strong cost control with a total expense ratio of 19.20% in Q1 2025, which is a decrease of 1.1 percentage points year-on-year [3] Future Projections - The company’s net profit is projected to reach 125 million yuan in 2025, 143 million yuan in 2026, and 164 million yuan in 2027, with corresponding P/E ratios of 23.76X, 20.76X, and 18.08X respectively [4]
英派斯:自主品牌延续高增,业务转型加速报告内容摘要