Investment Rating - The report maintains a "Buy" rating for the company [5] Core Insights - The company demonstrated strong performance in Q1 2025, with revenue reaching 1.225 billion yuan, a year-on-year increase of 23.27%, and a net profit of 32 million yuan, reflecting a remarkable year-on-year growth of 904% [2] - The company is experiencing a clear turning point in profitability, with significant improvements in both revenue and net profit [2] - The company's market share is continuously expanding, outperforming industry growth rates, which enhances its competitive position [3] - The company is actively pursuing new technologies under its Ai+ strategy, focusing on emerging markets such as AI glasses and robotics, which are expected to drive future growth [4] Summary by Sections Financial Performance - In 2024, the company achieved revenue of 5.1 billion yuan, a year-on-year growth of 12.5%, and a net profit of 91 million yuan, up 81% year-on-year [2][11] - For Q1 2025, the company reported a gross margin of 16.3% and a net margin of 2.6% [2] Market Position - Global smartphone shipments are projected to rebound, with IDC reporting a 3.4% year-on-year increase to 1.23 billion units in 2024, and Canalys indicating a 5.1% increase to 205 million units [3] - The company is maintaining a revenue growth rate that exceeds the industry average, indicating a strengthening competitive edge [3] Strategic Initiatives - The company is navigating a challenging lithium battery market characterized by price declines, focusing on innovative technologies and the Ai+ strategy to enhance battery performance and meet rising demands [4] - The company is collaborating with clients to develop advanced technologies such as silicon-based and solid-state batteries, which are crucial for the Ai+ strategy [4] Profit Forecast - The company is projected to achieve net profits of 247 million yuan, 397 million yuan, and 550 million yuan for the years 2025, 2026, and 2027 respectively, with corresponding EPS of 3.01 yuan, 4.84 yuan, and 6.71 yuan [5][11]
豪鹏科技（001283）：公司事件点评报告：业绩拐点明确，Ai+战略值得期待