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比亚迪(002594):4月主品牌表现稳健,高端品牌、出海增长亮眼
Guotou Securities·2025-05-05 11:33

Investment Rating - The investment rating for BYD is "Buy-A" with a target price of 454.25 CNY per share, maintaining the rating [6]. Core Views - The report highlights that BYD's April sales performance was robust, with a total of 371,000 passenger vehicles sold, representing a year-on-year increase of 19% and a month-on-month stability. Pure electric vehicle sales reached 196,000 units, up 46% year-on-year and 18% month-on-month [1]. - The report emphasizes the strong performance of high-end brands, with sales of the Tengshi brand increasing by 38% year-on-year and 22% month-on-month, driven by the launch of the Tengshi N9 [2]. - The overseas sales of BYD's new energy vehicles reached 79,000 units in April, marking a 93% year-on-year increase and a 9% month-on-month increase, attributed to new model launches and enhanced logistics capabilities [3]. - The outlook for BYD is positive, with expectations for continued growth in core operations, high-end product offerings, and international expansion [4]. Summary by Sections Sales Performance - In April, BYD sold 371,000 passenger vehicles, with pure electric sales at 196,000 units and plug-in hybrid sales at 177,000 units. The sales figures indicate a year-on-year growth driven by new models, while month-on-month performance remained stable [1]. High-End Brand Growth - The Tengshi brand saw sales of 15,000 units in April, a 38% increase year-on-year, while the Fangchengbao brand experienced a remarkable 376% year-on-year growth, primarily due to the launch of the Titanium 3 model [2]. International Expansion - BYD's overseas sales reached 79,000 units in April, with significant growth in various regions, including the Asia-Pacific, Americas, Europe, and Africa. The company is also expanding its production capacity with a new factory in Cambodia [3]. Future Outlook - The report anticipates that BYD will continue to enhance its competitive edge through increased product intelligence and high-end offerings. The company is expected to maintain strong growth in exports, benefiting from higher pricing and profitability in international markets [4].