Changjiang Securities·2025-05-05 13:25Investment Rating - The report maintains a "Positive" investment rating for the engineering machinery industry [3] Core Viewpoints - The engineering machinery sector is experiencing a recovery, with revenue growth driven by diversification and internationalization, as well as a shift from excavators to non-excavator products in the domestic market [9][10] - In Q1 2025, the sector's revenue reached 78.4 billion yuan, a year-on-year increase of 11.1%, while net profit attributable to shareholders grew by 36.5% [9][10] - The overall profitability of the sector is improving, with gross margins benefiting from product structure optimization and cost reduction efforts [13][19] Revenue Performance - In 2024, the engineering machinery sector achieved a total revenue of 284.4 billion yuan, a year-on-year increase of 3.1% [9] - The revenue for Q1 2025 was 78.4 billion yuan, reflecting a significant acceleration compared to 2024 [9][10] - Major companies such as Sany Heavy Industry and XCMG Machinery showed varied revenue growth rates, influenced by product mix and international market presence [10] Profitability Analysis - The sector's net profit for 2024 was 21.4 billion yuan, up 17.8% year-on-year, with Q1 2025 net profit reaching 7.7 billion yuan, a 36.5% increase [9][19] - The gross margin for the main machinery manufacturers was 24.7% in 2024, up 1.24 percentage points from the previous year [13][14] - The net profit margin for the main machinery segment in Q1 2025 was 9.3%, reflecting a 1.97 percentage point increase year-on-year [19] Cost Management - The report highlights that the main machinery manufacturers have improved cost control, leading to a decrease in R&D and management expense ratios [20][21] - The overall R&D expense ratio for the main machinery manufacturers was 5.2% in 2024, down 0.60 percentage points year-on-year [20][21] Sales and Marketing - The sales expense ratio for the main machinery manufacturers increased to 6.8% in 2024, attributed to expanded overseas operations and marketing networks [24]