HAOYANG(SZ:300833) Guohai Securities·2025-05-05 15:06Investment Rating - The report assigns an "Accumulate" rating for the company, indicating a positive outlook for future growth opportunities [9]. Core Views - The company is experiencing short-term performance pressure but is expected to benefit from domestic and international market expansion in the long run [1]. - The company's revenue for 2024 was 1.21 billion yuan, a decrease of 7.1% year-on-year, with a net profit of 300 million yuan, down 17.6% year-on-year [1]. - The report highlights that the company's performance is primarily driven by overseas sales, with 88.8% of revenue coming from international markets [3]. - The domestic performance remains stable, with a growing demand for live performances, particularly in large-scale events [4]. Financial Performance Summary - In 2024, the company achieved a revenue of 1.21 billion yuan, with a net profit of 300 million yuan and a cash flow from operating activities of 270 million yuan [1]. - The gross profit margin for 2024 was 50.4%, while the net profit margin was 25.2% [1]. - For Q1 2025, the company reported a revenue of 290 million yuan, a year-on-year decrease of 8.0%, but a quarter-on-quarter increase of 9.1% [2]. - The company’s revenue forecast for 2025-2027 is projected to be 1.23 billion yuan, 1.38 billion yuan, and 1.62 billion yuan, respectively [8]. Market Position and Strategy - The company is actively expanding its international presence by acquiring assets and establishing subsidiaries in Denmark and the USA [6]. - The report notes that the global stage lighting equipment market is expected to grow from 4.5 billion yuan in 2022 to 5.8 billion yuan by 2029, with a compound annual growth rate of 3.6% [6]. - The company’s sales model is primarily OBM (Original Brand Manufacturer), with a significant portion of revenue derived from this segment [3]. Future Outlook - The company is expected to gradually open up growth opportunities through continuous market expansion, with projected net profits of 280 million yuan, 320 million yuan, and 360 million yuan for 2025-2027 [8]. - The report anticipates a recovery in revenue growth starting in 2025, with an expected increase of 1% in that year, followed by 12% and 18% in the subsequent years [7].