ZHESHANG SECURITIES·2025-05-06 01:25Investment Rating - The industry rating is maintained as "Positive" [6] Core Views - The current value of domestic demand is highlighted, with a focus on companies with strong financial reports and sustained fundamentals. New consumption trends favor snacks, while traditional consumption is recommended for companies showing signs of recovery. The report emphasizes the strategy of "fishing in the domestic demand safe haven" and suggests prioritizing leading companies in the industry [1][23] - The report indicates that the liquor sector is in a transitional year for 2025, with a focus on companies with good fundamentals or those undergoing effective reforms. The report also highlights investment opportunities in snack companies and seasonal stocking in the beer and beverage sectors [1][2] Summary by Sections Liquor Sector - The liquor sector is currently at a low point, with the first quarter potentially being the lowest of the year. The report recommends focusing on brands with strong momentum and reasonable growth targets. The report suggests that the current external uncertainties, such as tariffs, enhance the value of domestic demand for liquor, potentially leading to a structural bull market in the sector [2][23] - Key recommendations include high-end liquor brands like Kweichow Moutai and Wuliangye, as well as regional brands like Gujing Gongjiu and Shanxi Fenjiu. The report also emphasizes the importance of "momentum continuation" and "low base recovery" strategies [2][23] Consumer Goods Sector - The consumer goods sector is experiencing a rebound, with a focus on snack companies benefiting from category dividends and new product launches in membership stores. The report continues to recommend seasonal stocking in the beer and beverage sectors, highlighting investment opportunities driven by retail transformation and cost cycles [1][27] - Recommended stocks include Salted Fish, Yili, Wanchen Group, Dongpeng Beverage, Qingdao Beer (A+H), Three Squirrels, and others [1][27] Performance Metrics - The liquor industry saw a revenue growth of 7.7% and a net profit growth of 7.56% in 2024. In Q1 2025, the industry reported a revenue growth of 1.8% and a net profit growth of 2.25%. The report suggests that the industry is currently in a bottom adjustment phase, with leading companies successfully navigating pressure tests [7][19] - Specific company performance includes Kweichow Moutai achieving a revenue of 514.43 billion yuan in Q1 2025, a growth of 10.67%, and a net profit of 268.47 billion yuan, a growth of 11.56% [17] Market Trends - The report notes that the overall valuation of the food and beverage industry has adjusted, with the industry trading at 21.79 times earnings. The liquor sector's valuation is at 19.69 times, while beer and wine are at 27.67 and 74.88 times, respectively [39] - The report also tracks price trends for key liquor brands, indicating stability in prices for Kweichow Moutai and Wuliangye [22][54]