SSAW Hotels(301073) 浙商证券·2025-05-06 03:15Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is expected to reduce losses in its direct-operated stores, while its light-asset business is accelerating growth [1] - The company has invested in 11 new direct-operated hotels, with 10 already opened, but these new hotels are currently incurring losses due to high initial costs [5] - The company is expanding its franchise business and has initiated strategic partnerships to enhance growth [5] Financial Summary - For 2024, the company is projected to achieve operating revenue of 675.85 million yuan, a year-on-year increase of 26.57%, and a net profit attributable to shareholders of 25.20 million yuan, a year-on-year decrease of 17.43% [5] - In Q1 2025, the company reported operating revenue of 162 million yuan, a year-on-year increase of 1.29%, but a net profit attributable to shareholders of 3 million yuan, a year-on-year decrease of 38.70% [5] - The company anticipates operating revenues of 798.35 million yuan in 2025, 1,030 million yuan in 2026, and 1,303.13 million yuan in 2027, with corresponding net profits of 62.45 million yuan, 127.55 million yuan, and 236.20 million yuan respectively [5] Operational Metrics - The occupancy rate (OCC), average daily rate (ADR), and revenue per available room (RevPAR) for direct-operated stores in 2024 are expected to be 63.7%, 483 yuan, and 308 yuan, respectively, showing declines compared to the previous year [5] - In Q1 2025, these metrics further declined to 56.5% for OCC, 471.8 yuan for ADR, and 266.6 yuan for RevPAR [5] Growth Strategy - The company is launching a franchise model to diversify its business and reduce costs, with plans to open its brands for franchise in 2025 [5] - Strategic partnerships are being formed, including a collaboration with Hilton Hotels Group and a membership system with Jin Yi Hotels [5] - The company is exploring heavy asset fund business models and hotel asset securitization [5]