

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [5] Core Insights - Consumer demand for finely crafted and emotionally connected gold products remains strong despite a challenging macroeconomic environment [1][3] - The company has successfully implemented product optimization measures, leading to a strong growth momentum in pricing products and effective marketing activities during the Lunar New Year [1] - The average selling price of gold products in mainland China increased to HKD 6,400 in FY25Q4 from HKD 5,600 in FY24Q4, indicating resilience in pricing [2] - The company opened two new fashion stores in mainland China, enhancing its retail experience and achieving higher productivity than the average same-store sales [2] - The retail value contribution from jewelry embedded with diamonds and other gemstones showed a significant improvement, with a retail value increase of 2.4% in FY25Q4 [3] Summary by Sections Retail Performance - The retail value in FY25Q4 decreased by 11.6%, with mainland China contributing a 10.4% decline [1] - Same-store sales in mainland China fell by 13.2%, with a 25.2% drop in same-store volume [1] - The same-store sales decline in Hong Kong and Macau was 22.5%, influenced by changing consumer preferences [1] Product Categories - The retail value of jewelry embedded with diamonds and other gemstones increased, with the average selling price for jewelry embedded in mainland China soaring to HKD 10,900 from HKD 8,000 [2] - The share of priced products in the retail value rose from 9.4% to 25.6% in FY25Q4, exceeding management expectations [3] Network Optimization - The company closed 395 retail points in mainland China to optimize its retail network while maintaining market leadership [4] - The contribution of franchise stores to retail value in mainland China was 69.9% in FY25Q4 [3] Financial Projections - The company expects revenue for FY25-27 to be HKD 913 billion, HKD 979 billion, and HKD 1,060 billion respectively, with net profit projections of HKD 56.3 billion, HKD 69.1 billion, and HKD 76.8 billion [10]