Huachuang Securities·2025-05-06 12:06Investment Rating - The report maintains a "Buy" recommendation for the food and beverage industry, indicating a gradual bottoming out for the liquor sector and a positive outlook for consumer goods [2]. Core Insights - The liquor sector is showing signs of bottoming out with significant structural differentiation among companies, while the consumer goods sector is recovering from a downturn [4][7]. - The report emphasizes the importance of domestic demand recovery, suggesting that new market scenarios and product categories present structural investment opportunities [4]. Summary by Sections 1. Liquor Sector: Signs of Bottoming Out and Structural Differentiation - The liquor industry experienced a slowdown in Q4 2024, but maintained positive growth in Q1 2025 despite high base effects, with significant differentiation among companies [7]. - Major liquor companies like Moutai and Wuliangye are outperforming the market, with Moutai's revenue growth at 10.7% and profit growth at 11.6% in Q1 2025 [12][16]. - The overall revenue for the liquor sector in 2024 was 4,417.7 billion, with a growth rate of 7.7%, while Q1 2025 saw a revenue of 1,533.6 billion, reflecting a growth of 1.8% [12][15]. 2. Consumer Goods Sector: Recovery and Bright Spots - The consumer goods sector, including dairy and beer, is showing signs of recovery, with revenue and profit growth of 2.4% and 8.4% respectively in Q1 2025 [4][16]. - New channels and product categories are driving growth in snacks and beverages, with companies like Dongpeng and Nongfu showing strong performance [4][16]. - The report suggests a positive outlook for the consumer goods sector, with expectations of a dual boost in fundamentals and valuations in the latter half of the year [4][16]. 3. Investment Recommendations - The report recommends focusing on leading companies in the liquor sector, such as Moutai and Wuliangye, as they are expected to benefit from the recovery phase [4][16]. - For consumer goods, it suggests investing in snack and beverage companies that are leveraging new channels and product innovations, highlighting the potential for significant growth [4][16].