King's Luck(SH:603369) Tai Ping Yang·2025-05-06 14:23Investment Rating - The report assigns a rating of "Buy" with a target price of 53.64, indicating an expected increase in stock price relative to the market index [1][7][19]. Core Insights - The company achieved a total revenue of 11.546 billion in 2024, representing a year-on-year growth of 14.31%, and a net profit of 3.412 billion, up 8.80% [4][10]. - For Q1 2025, the company reported a total revenue of 5.099 billion, a 9.17% increase year-on-year, and a net profit of 1.644 billion, growing by 7.27% [4][10]. - The company is experiencing steady growth across multiple product lines, with significant contributions from premium products [5]. Summary by Sections Financial Performance - In 2024, the company generated revenues of 11.546 billion and a net profit of 3.412 billion, with respective growth rates of 14.31% and 8.80% [4][10]. - For Q1 2025, revenues reached 5.099 billion, reflecting a 9.17% year-on-year growth, while net profit was 1.644 billion, up 7.27% [4][10]. Product and Market Analysis - The revenue breakdown for 2024 shows that premium products (特 A+/特 A/A) contributed significantly, with revenues of 7.491 billion, 3.347 billion, and 419 million, growing by 15.17%, 16.61%, and 1.95% respectively [5]. - The company is expanding its market presence, with a notable increase in the number of distributors both domestically and internationally [5]. Profitability Metrics - The gross margin for 2024 was 74.75%, slightly declining to 73.63% in Q1 2025, attributed to a higher proportion of mid-tier products and increased discounts [6]. - The net profit margin for 2024 was 29.55%, which decreased to 32.24% in Q1 2025, indicating a slight decline in profitability [6]. Future Projections - Revenue growth is projected at 10% for 2025, 11% for 2026, and 11% for 2027, with net profit growth expected at 9%, 10%, and 12% respectively [7][8]. - The earnings per share (EPS) are forecasted to be 2.98, 3.28, and 3.66 for 2025, 2026, and 2027, respectively [7][10].