
Investment Rating - The investment rating for the light industry manufacturing sector is "Positive" [2] Core Insights - The consumption market in 2024-2025 is showing a recovery driven by "service consumption and online retail" [9] - In Q4 2024 and Q1 2025, China's total retail sales of consumer goods reached 13.43 trillion yuan and 12.47 trillion yuan, with year-on-year growth of 3.8% and 4.6% respectively [9] - The retail sales of goods in Q1 2025 amounted to 11.06 trillion yuan, accounting for 88.7% of total retail sales, with a year-on-year increase of 7.6% [9] - Online retail sales reached 2.99 trillion yuan in Q1 2025, maintaining a growth rate of 7.6% [9] - CPI showed a "structural recovery" with a slight decline of 0.1% year-on-year in Q1 2025, while core CPI increased by 0.3% [3][12] - The performance of companies like Pop Mart and Miniso indicates a dual growth curve of "domestic quality improvement and overseas expansion" [4] Summary by Sections 1. Brand Momentum and Sustainable Growth - The consumption market is steadily recovering, with service consumption and online retail as the main growth drivers [9] - The contribution of final consumption expenditure to GDP reached 2.8 percentage points, significantly driven by the expansion of service consumption [9] 2. Performance Overview - Pop Mart achieved revenue of 13.04 billion yuan in 2024, a year-on-year increase of 106.9%, with adjusted profit rising by 185.9% to 3.4 billion yuan [4] - Miniso's overall revenue grew by 23% in 2024, with overseas market growth reaching 42% [4] - The IP operation capabilities of Pop Mart are industry-leading, driving significant revenue growth through head IPs and global expansion [14] 3. Investment Recommendations - Focus on Pop Mart, which is experiencing rapid growth both domestically and internationally, and Miniso, which shows sustained high growth overseas and steady improvement in domestic operations [5]