EASYHOME(SZ:000785) Huafu Securities·2025-05-07 10:01Investment Rating - The investment rating for the company is "Buy" [7][21]. Core Views - The company has shown impressive performance in its digital transformation and is awaiting the release of efficiencies from its main business adjustments [4]. - In 2024, the company achieved a revenue of 12.97 billion yuan, a year-on-year decrease of 4.04%, and a net profit attributable to shareholders of 770 million yuan, down 40.8% year-on-year [3]. Financial Performance Summary - The leasing and management business generated a revenue of 5.54 billion yuan, down 13.8% year-on-year, while the franchise management business earned 430 million yuan, down 15.0% year-on-year, primarily due to rental and management fee reductions to support merchants [5]. - The product sales business achieved a revenue of 6.3 billion yuan, an increase of 13.8% year-on-year, with the company's smart home segment generating over 6.33 billion yuan in sales, a growth of 43.4% year-on-year [6]. - The gross profit margin for 2024 was 27.35%, a decrease of 6.8 percentage points year-on-year, influenced by rental reductions [6]. - The company expects net profits for 2025-2027 to be 840 million yuan, 930 million yuan, and 1.03 billion yuan, respectively, with growth rates of 9.3%, 10.1%, and 11.1% [7]. Strategic Initiatives - The company is actively innovating its market strategies, including a new store cooperation model and a "one store, two systems" recruitment strategy, which has improved recruitment rates by 5.3% [5]. - The company has expanded its digital marketing services and international presence, opening two stores in Cambodia and Macau, achieving a recruitment rate of over 97% [6]. Valuation Metrics - The current stock price corresponds to a PE ratio of 24X for 2025 [7]. - The company maintains a debt-to-asset ratio of 57.07% and a net asset value per share of 3.28 yuan [7].