WANDA FILM(SZ:002739) Zhongyuan Securities·2025-05-07 12:23Investment Rating - The report maintains an "Accumulate" rating for the company, indicating a projected increase of 5% to 15% relative to the CSI 300 index over the next six months [2][14]. Core Insights - The company experienced a significant recovery in Q1 2025, with a 23.23% year-on-year increase in revenue to 4.709 billion yuan and a 154.72% increase in net profit to 830 million yuan [6][9]. - The overall film market in 2024 was weak, with a 22% decline in box office revenue and attendance, impacting the company's screening business, which saw a 20.82% revenue drop [9]. - The company maintained its leading position in the industry with a 15.2% market share, continuing to expand its direct cinema operations [9]. - Non-ticket revenue strategies have been upgraded, leading to a 60.70% gross margin in advertising revenue, which increased by 12.48 percentage points year-on-year [9]. - The content business remains stable, with significant growth in the gaming sector, where revenue increased by 54.71% to 583 million yuan [9][10]. - The first quarter of 2025 showed a strong performance in the film market, with box office and attendance growth exceeding 40%, benefiting the company's screening and merchandise sales [10]. Financial Performance Summary - In 2024, the company reported a revenue of 12.362 billion yuan, a decrease of 15.44% year-on-year, and a net loss of 940 million yuan, a decline of 203.05% [6][11]. - The projected earnings per share (EPS) for 2025-2027 are 0.52 yuan, 0.66 yuan, and 0.78 yuan, respectively, with corresponding price-to-earnings (PE) ratios of 21.39, 17.07, and 14.37 [11][12].