WB(US:WB)2025-05-08 01:30Investment Rating - The report does not explicitly state an investment rating for the industry Core Insights - The pan-anime user base and market are rapidly expanding, with the user scale approaching half of the total internet users in China by 2024, estimated at 503 million users, and the market size nearing 600 billion yuan [7][8] - The rise of quality content and IP potential is driving the transition of niche anime culture into the mainstream, with significant contributions from popular IPs like "Nezha: The Devil's Child" and "Black Myth: Wukong" [7][8] - The Z generation's increasing social media and consumption influence is expected to unleash considerable market potential in the pan-anime industry [7] Section Summaries 1.0 Overview of Weibo's Pan-Anime Content Ecosystem - The pan-anime culture is evolving from niche to mainstream, with a significant increase in user engagement and market size, projected to reach 597.7 billion yuan by 2024 [7][8] - The user engagement is characterized by high activity, creativity, and consumption, with a notable shift from passive consumption to active co-creation among users [10][11] 2.0 Analysis of Weibo's Pan-Anime Content Ecosystem - Weibo hosts a vibrant community of 320 million ACG users, primarily composed of young individuals, with over 70% of game users being post-95s [20][21] - The platform's unique features, such as super topics and fan groups, foster a strong sense of community and high user loyalty [23][25] - The emergence of new consumption phenomena, such as "谷子经济" (Guzi Economy), reflects the evolving purchasing power and preferences of the Z generation [31][34] 3.0 Case Studies of Pan-Anime Content Dissemination - The success of "Nezha: The Devil's Child" demonstrates the power of quality content in driving social media engagement and market impact, achieving a box office of 15.2 billion yuan [78][79] - "Black Myth: Wukong" launched with over 10 million copies sold within three days, showcasing the cultural and commercial potential of high-quality gaming content [93][96] - The "League of Legends S14" event set a new record with 651 trending topics on Weibo, highlighting the growing significance of esports in the pan-anime ecosystem [101][102]