GreatStar(SZ:002444) Xinda Securities·2025-05-08 08:23Investment Rating - The investment rating for the company is "Buy" [2] Core Views - The company, Giant Star Technology, is a leading player in the tool export sector, focusing on brand development and global expansion to drive growth [8][12] - The company has successfully transitioned from an ODM model to an OBM model, with OBM revenue share increasing to approximately 47.9% by 2024 [8][23] - The company has demonstrated strong financial growth, with a CAGR of 19.4% in revenue and 22.7% in net profit from 2017 to 2024 [8][12] Summary by Sections Company Overview - Giant Star Technology, established in 1993, has evolved from an ODM manufacturer to a leader in the tool export industry, focusing on the North American market [12][19] - The company has expanded its product lines to include hand tools, power tools, laser measuring instruments, and storage cabinets, achieving a strong reputation in both consumer and professional segments [12][19] Business Structure - The company's business is divided into hand tools, power tools, and industrial tools, with hand tools accounting for approximately 68.1% of revenue in 2024 [19][22] - The power tools segment has seen significant growth since 2021, with a revenue increase of 36.5% year-on-year in 2024 [19][22] - Industrial tools, primarily targeting B2B customers, have faced slower growth due to global industrial investment fluctuations [19][22] Financial Analysis - The company has maintained a robust financial profile, with an average ROE of approximately 12.7% from 2017 to 2024, indicating strong asset quality [25][28] - Revenue and net profit for 2024 are projected to grow by 35.4% and 36.2%, respectively, reflecting the company's recovery and growth momentum [8][12] Industry Analysis - The global tool industry is valued at over $100 billion, with a significant portion of demand driven by the North American market [36][39] - The industry is currently at a cyclical low, but signs of recovery are emerging as housing sales stabilize and inventory levels normalize [47][50] - The company is well-positioned to capitalize on the recovery in demand, supported by its strong brand portfolio and global production capabilities [8][12]