Xinda Securities·2025-05-08 10:23Investment Rating - The industry investment rating is "Positive" [2] Core Insights - The report highlights the accelerating global shift towards smoke-free products, with leading tobacco companies increasing their R&D investments and product offerings in the new tobacco sector. Major companies like Philip Morris International, British American Tobacco, Japan Tobacco, and Imperial Brands are projected to see revenue growth in new tobacco products of 15.0%, 2.5%, 21.1%, and 24.2% respectively for 2024, with significant future targets for smoke-free revenue [11][12] - Compliance is emphasized as a key development theme, with ongoing regulatory pressures in overseas markets leading to a decline in disposable vape products. The report anticipates a recovery in the compliant market and an acceleration in product iteration [3][12] - Domestic suppliers are poised for growth, with companies like Smoore International and China Tobacco Hong Kong showing stable revenue performance and plans for innovation and international expansion [4][6] Summary by Sections New Tobacco Development - The report discusses the increasing penetration of new tobacco products, which is changing consumer habits. Leading companies are focusing on R&D and product innovation, with significant revenue growth expected in the coming years [11][12] - Philip Morris aims for over two-thirds of its revenue to come from new tobacco products by 2030, while British American Tobacco and Japan Tobacco have set similar ambitious targets for 2035 [11][12] Regulatory Environment - The report notes a high-pressure regulatory environment in overseas markets, with new bans on disposable vapes in Belgium, France, and the UK. The FDA in the US is also accelerating its approval processes for new products [3][12] Financial Performance of Key Players - Smoore International reported a revenue of 34.75 billion CNY in Q4 2024, with a year-on-year increase of 8.8%. The company is focusing on HNB products as a growth driver [4][15] - China Tobacco Hong Kong achieved a revenue of 43.70 billion HKD in H2 2024, with a net profit increase of 48.4%. The company is optimizing its product and channel structure for better profitability [4][17] - Yingqu Technology reported a revenue of 10.34 billion CNY in Q4 2024, with a focus on vertical integration in the manufacturing of smoking devices [5][18] Investment Recommendations - The report suggests focusing on leading companies like Smoore International and China Tobacco Hong Kong, as well as Yingqu Technology, due to their strong growth potential and strategic positioning in the evolving market [6][18]