旅游行业2025年“五一”黄金周数据跟踪报告：“五一”旅游市场平稳增长，长线游与入境游表现亮眼

Investment Rating - The industry is rated as "Outperforming the Market," indicating an expected increase of over 10% in the industry index relative to the broader market within the next six months [3][17]. Core Insights - The tourism market is experiencing steady growth, with domestic travel reaching 314 million trips during the "May Day" holiday, a year-on-year increase of 6.4%. Total spending by domestic tourists amounted to 180.27 billion yuan, reflecting an 8.0% increase [2][8]. - Long-distance travel destinations are gaining popularity, with ticket sales in regions like Qinghai, Xinjiang, Ningxia, and Gansu showing a significant year-on-year increase of 100% to 200%. The inbound tourism market is also rebounding strongly, with a 130% year-on-year surge in inbound travel orders [2][12]. - The introduction of policies such as a 240-hour visa-free stay and the "immediate refund" tax policy is driving an increase in inbound tourist numbers [10][15]. Summary by Sections 1. Steady Growth in the Tourism Market - The tourism market is maintaining steady growth, with a total of 314 million domestic trips taken during the "May Day" holiday, a 6.4% increase from the previous year. Domestic tourist spending reached 180.27 billion yuan, up 8.0% year-on-year [2][8]. 2. Rise of Long-Distance Travel Destinations - The reduction in working days has led to more tourists opting for early bird or staggered trips, significantly boosting long-distance travel destinations. Ticket sales in regions like Qinghai, Xinjiang, Ningxia, and Gansu have seen a year-on-year increase of 100% to 200% [12][14]. 3. Investment Recommendations - The report suggests focusing on scenic spots and performance companies that demonstrate stable operating performance and effectively meet personalized and diversified demands [15].