“五一”假期数据一览：消费市场显韧性，新兴消费势头良好

Consumption Trends - During the 2025 "May Day" holiday, domestic travel reached 314 million trips, a year-on-year increase of 6.4%[1] - Total spending by tourists was 180.27 billion RMB, up 8.0% year-on-year, with an average spending of 574.1 RMB per person, a slight increase of 1.5%[1] - Restaurant and retail revenues showed significant growth due to consumer promotion policies and holiday effects[1] Travel and Transportation - Cross-regional travel volume reached 1.467 billion trips from May 1 to May 5, with a daily average of 293 million trips, marking an 8% increase year-on-year[2] - Road travel accounted for 1.344 billion trips, a 7.6% increase, while rail travel saw a 10.8% increase with 102 million trips[2] Tourism Insights - Long-distance travel orders increased significantly, with destinations like Haikou and Yining seeing over 130% growth[3] - County-level tourism grew by 25% year-on-year, outpacing growth in higher-tier cities by 11 percentage points[3] Accommodation Preferences - Economic hotel bookings surged by 80% year-on-year, while high-end hotel bookings only increased by 15%[6] - Overall hotel occupancy rates exceeded 84%, reflecting a preference for cost-effective lodging options[6] Dining and Retail Performance - Key retail and dining enterprises reported a 6.3% increase in sales, with consumer vouchers playing a significant role in boosting restaurant revenues[7] - Retail sales of home appliances, automobiles, and communication devices grew by 15.5%, 13.7%, and 10.5% respectively during the holiday[8] Movie Industry Performance - Box office revenue during the holiday was 747 million RMB, down 51.1% year-on-year, primarily due to limited film supply[9]