ZBOM(SH:603801) Guoxin Securities·2025-05-09 05:05Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][26] Core Views - The company experienced a slight decline in revenue in Q1 2025, with a revenue of 0.82 billion, down 0.3% year-on-year, and a net profit of 0.04 billion, down 10.9% year-on-year. The decline in revenue is attributed to the pressure from the real estate sector and weak consumer demand, but the impact was mitigated by the implementation of national subsidy policies [1][2][3] - The company has initiated a deep transformation in domestic retail since Q4 2024, which, combined with the effects of national subsidies, has led to a significant narrowing of revenue decline in Q1 2025 [1][4] - The company plans to distribute a cash dividend of 6 yuan for every 10 shares, with a payout ratio of 67.95%, an increase of 16.6 percentage points year-on-year [1][4] Revenue and Profit Analysis - In 2024, the company reported a total revenue of 5.26 billion, down 14.0% year-on-year, and a net profit of 0.39 billion, down 35.2% year-on-year. The revenue for Q4 2024 was 1.58 billion, down 27.7% year-on-year [1][5] - The revenue breakdown for 2024 shows a decline in various segments: distribution (-18.9%), direct sales (-0.8%), bulk sales (-16.2%), and overseas sales (+37.3%). In Q1 2025, the revenue changes were -25.0% for distribution, +205.8% for direct sales, -55.8% for bulk sales, and +3.5% for overseas sales [2][4] Margin and Cost Control - The gross margin for 2024 was 36.3%, down 0.8 percentage points, and the net margin was 7.3%, down 2.4 percentage points. In Q1 2025, the gross margin further decreased to 32.2%, down 5.1 percentage points [3][4] - The company effectively controlled expenses in Q1 2025, with sales, management, R&D, and financial expense ratios at 17.1%, 7.2%, 4.9%, and 0.2%, respectively, showing a year-on-year decrease [3][4] Future Earnings Forecast - The earnings forecast has been adjusted downwards, with expected net profits for 2025, 2026, and 2027 at 0.42 billion, 0.47 billion, and 0.52 billion, respectively, reflecting year-on-year growth of 9.0%, 12.6%, and 10.7% [4][5] - The diluted EPS for the same years is projected to be 0.96, 1.08, and 1.20 yuan, with corresponding P/E ratios of 11, 10, and 9 times [4][5]