叉车行业2024年报&2025年一季报总结：内外需求磨底，关注智慧物流打造第二成长曲线

Investment Rating - The report recommends focusing on companies with a complete product matrix and leading channel development, specifically highlighting Anhui Heli and Hangcha Group, while suggesting attention to Noli and Zhongli for their large vehicle strategies [3][45]. Core Insights - The forklift sector is expected to maintain steady growth in 2024, with revenues reaching 47.3 billion yuan, a 2% year-on-year increase. Domestic revenues are projected at 25.9 billion yuan, down 2%, while overseas revenues are expected to be 21.5 billion yuan, up 7% [3][17]. - The industry is experiencing a bottoming out of domestic and international demand, with the impact of tariffs being manageable. The tariff rate for exporting forklifts to the U.S. has reached 170%, making profitability challenging [4][71]. - There is significant potential for increasing lithium battery adoption in forklifts, with domestic and international lithium battery rates at 19% and 13% respectively, indicating room for growth [5][78]. - The trend towards smart logistics is anticipated to create a second growth curve for the industry, driven by labor shortages and rising labor costs [5][85]. Summary by Sections Section 1: Industry Performance - The forklift sector's revenue is projected to grow by 2% in 2024, with total revenue of 47.3 billion yuan. Domestic sales are expected to decline by 2%, while overseas sales are projected to increase by 7% [3][17]. - The sector's net profit is expected to reach 4.6 billion yuan, reflecting a 9% year-on-year increase, with sales gross margin and net margin improving to 24% and 11% respectively [33][26]. Section 2: Market Dynamics - The domestic forklift market is facing a downturn, with a 4% decline in balanced heavy forklift sales due to weak manufacturing demand. The overall market is primarily driven by stock replacement needs [59][55]. - Internationally, major players like Toyota and Kion are seeing a recovery in order volumes, indicating inventory digestion and marginal improvement in new orders [4][60]. Section 3: Technological Trends - The report highlights the increasing adoption of lithium battery technology in forklifts, with significant cost advantages over traditional lead-acid batteries. The domestic lithium battery adoption rate is expected to rise to 35% in 2024 [78][74]. - The shift towards smart logistics and automation is seen as a major trend, with the potential for unmanned forklifts to significantly reduce operational costs in logistics and manufacturing [85][87].