摩托车行业专题研究：隆鑫通用：自主品牌出海，成长空间广阔

Industry Rating - The industry investment rating is maintained at "Outperform the Market" [1] Core Viewpoints - The report highlights the growth potential of Longxin General's self-owned brand, VOGE, in international markets, driven by product strength, cost performance, and brand recognition [3][21] - The company has successfully developed popular models such as CU525 and DS525, with a strong presence in the European market where high displacement motorcycles are in demand [3][28] - The report emphasizes the company's robust cash flow and the complete digestion of impairment pressures, which positions it well for future growth and potential dividend increases [4][68] Company Overview - Longxin General has two main business segments: motorcycles, contributing over 70% of revenue, and general machinery, contributing around 20% [2] - The motorcycle segment includes various brands and products, with a focus on high-displacement models [2][27] Financial Performance - From 2021 to 2024, the motorcycle business's revenue contribution increased from 57.9% to 75.4%, with total revenue growing from 130.58 billion to 168.22 billion [15][20] - The net profit for 2024 is projected to be 11.2 billion, reflecting a year-on-year increase of 93% [20] Market Dynamics - The European motorcycle market is characterized by a high proportion of high-displacement models, with 60.9% of motorcycle consumption in Italy being over 250cc in 2024 [28] - The trend of consumer downgrading in Europe is expected to benefit Chinese brands like VOGE, which offer higher cost performance compared to Japanese and European competitors [35][36] Strategic Developments - The integration of Longxin General and Zongshen New Manufacturing is expected to enhance collaboration in supply chain, engine technology, and market channels [5][79] - The company has established a strong marketing presence in Europe, with 1,165 overseas outlets, including 876 in Europe, enhancing brand recognition [52]