Investment Rating - The report assigns an "Overweight" rating to Midea Group Co Ltd. with a price target of Rmb95.00, indicating a potential upside of 27% from the closing price of Rmb75.00 on May 8, 2025 [3][6]. Core Insights - Midea aims for above-guidance sales growth in 2025, targeting a revenue increase of 10% year-over-year, compared to a mid-high single-digit guidance, while maintaining a stable net margin [6]. - The company is optimistic about overseas growth, expecting double-digit growth from its OBM and brand business, while domestic growth is anticipated to be in the mid-single digits due to demand pressure [6]. - Midea's management has noted a deterioration in overall consumption in China year-to-date and plans to focus on the low-end market while expanding in the high-end segment to protect its market share [6]. - The company is also adapting to U.S. tariffs by relocating parts of its supply chain to countries like Brazil and Egypt, aiming to meet U.S. demand from non-China production by June [6]. Financial Projections - For the fiscal years ending December 2024 to December 2027, Midea's projected revenue is expected to grow from Rmb409.1 billion in 2024 to Rmb501.5 billion in 2027 [3]. - The earnings per share (EPS) is projected to increase from Rmb5.44 in 2024 to Rmb7.12 in 2027, reflecting a positive growth trajectory [3]. - The report indicates a decrease in the price-to-earnings (P/E) ratio from 13.9 in 2024 to 9.7 in 2027, suggesting improved valuation over time [3]. Market Position and Strategy - Midea's management expects its B2B business to outgrow its B2C business, with double-digit growth anticipated in 2025 [6]. - The company aims to achieve an average market share of 15% in overseas markets, up from the current 4-5% [6]. - Midea is focusing on its core air conditioner segment, which is expected to have a more resilient margin outlook, while preparing for potential price competition in other segments [6].
摩根士丹利：美的集团-2025 年投资者日要点