Bonree(SH:688229) Tebon Securities·2025-05-12 06:30Investment Rating - The report gives a "Buy" rating for the company, marking its first coverage [1]. Core Views - The company is a leader in IT operations monitoring and observability in China, with a focus on upgrading its main business and enhancing profitability through new product launches [5][9]. - The new product, Bonree ONE, is expected to enter a growth phase, benefiting from partnerships with Huawei and ByteDance [5][9]. - The company has shown signs of revenue stabilization and growth, with projected revenues increasing significantly in the coming years [5][9]. Summary by Sections 1. Company Overview - The company is the first A-share listed firm in the application performance monitoring and observability (APMO) sector in China, holding a market share of 19.8% as of H2 2024 [5][9]. - It has a strong technical foundation with numerous patents and software copyrights, indicating its advanced technological capabilities [9][19]. 2. Business Performance - The company experienced a decline in revenue and profit due to macroeconomic fluctuations and market competition in recent years, but has shown signs of recovery since 2023 with the launch of Bonree ONE [5][26]. - In 2024, the company achieved revenue of 141 million yuan, a year-on-year increase of 16.4% [5][26]. - The company’s net profit for 2024 was -115 million yuan, a decrease of 8% compared to the previous year, but the first quarter of 2025 showed a narrowing of losses [5][26]. 3. Product Development - Bonree ONE represents a significant upgrade from previous products, integrating various monitoring capabilities and utilizing AI technology for enhanced data analysis [5][13]. - The product is designed to be compatible with heterogeneous computing environments, addressing the growing demand for cloud computing and AI applications [5][13]. 4. Market Position and Growth Potential - The company is positioned to benefit from the increasing demand for IT observability solutions driven by digital transformation and the complexity of IT systems [5][40]. - The APM market in China is expected to grow significantly, with the company poised to capture a larger share due to its innovative products and strategic partnerships [5][50]. 5. Financial Projections - Revenue forecasts for 2025-2027 are projected at 172 million, 234 million, and 301 million yuan, respectively, with significant year-on-year growth rates [5][26]. - The company aims to achieve profitability by 2025, with net profits expected to improve substantially in the following years [5][26].